Halloween Safety Fright Light

Design Objective: Bring one of the Hallmark Mass Chanel promotional items up to the Hallmark standard. A ghost fright light had been developed by the Advertising group using a freelancer and had sold well in previous years to various Mass Retailers. When it came time to refresh this item now under Hallmark Creative support we took the opportunity to utilize Hallmark illustration tallent, superior technical drawing capabilities and Hallmark design to make this item more worthy of bearing the Hallmark name.